I may be biased, but we have a very robust Kids Club program. If you haven’t already checked it out, you should. We offer tons of in-branch items, such as Welcome Packets for new members, deposit incentive prizes and all sorts of marketing support materials. We also have several very good apps for mobile devices that teach kids money smarts on the go. Last but not least, our Saving Money Is Fun Kids Club website gives kids a safe place to play fun online games and activities, all of which teach them how to share and save and spend smart, too.
What About Parents?
We also have great materials and content for parents to enjoy through their kids’ youth savings account memberships. Why? Because parents are essential to making The Money Mammals message to “share, save and spend smart” stick at home. They’re critical to the program. We’ve never believed in merely sending kids away from our credit union partners to interact with a packet of materials and links to fun games on their own. We like to think that a Money Mammals youth savings account membership starts a money-smart learning journey for the whole family. That said, we have great content on our Kids Club site aimed specifically at parents. On the site, parents can access teaching guides for our many books, curriculum that they can either use themselves or give to local teachers and other useful tips and information to help them. Please feel free to see the parent section on the Kids Club demo site.
Parents: Don’t Forget About An Allowance!
We also have a great allowance-themed blog for parents and a new book — The Art of Allowance — that teaches families how to start an allowance program at home. Offering kids an allowance allows them to have real money on a regular basis to use in our share, save and spend smart system. It also gives them money to take into their credit union branch for deposits. When you think about it, an allowance is the fuel that powers the money-smart learning engine. If you have contacts with local schools or parenting organizations, we recommend taking this subject one step further by hosting an event where a representative of your credit union talks with parents about setting up an allowance program at home. We’ve done a few of these, and you’d be surprised how many questions arise. Parents really do want to give their kids an allowance, but we’ve seen that they really need help and more information on this topic.
How are you reaching parents through your credit union youth marketing program? I’d love to hear from you!