I was recently asked by one of our Kids Club partners for some ideas to help children stay engaged over the summer months. This particular organization does an immense amount of credit union marketing and educational outreach to attract and retain Kids Club members during the school year, but needs some help now that summer is almost here. It just so happens that we have some ideas up our sleeves!
1. Go To Camp
There are so many fun activities that reinforce money-smart learning which can be implemented at summer camps. We are suggesting that our partners host singalong sessions, during which they play our Money Mammals DVD and then allow kids to sing the songs from the show in a group setting. This event is a fun way to get children engaged with the content. Kids learn by doing, and what they’re doing is having a great time.
2. Hit The Books (Sort Of)
Many kids spend a lot of time at the library participating in free activities over the summer. We always love partnering with a local branch to host a DIY event where children create their own Save Jars and then complete a goal-setting activity that they can work towards all summer long. Community engagement is a great way to reach kids who may not even be aware of a credit union or bank youth account savings program.
3. Have A Party
We’re fortunate in that we have a cast of amazing characters developed exclusively for our Kids Club. Our main monkey — Joe — celebrates his birthday in July. We’ve created a birthday party concept that we share with all of our credit union marketing partners so they can join in on the fun on a local level at their branches. Everything is included — from DIY crafts and party activities to decoration guidance and templates. All our partners need to do is get the kids excited to attend!
What activities do you include in your youth account marketing strategy for the summer months? I’d love to hear your ideas!