I may be biased, but we have a very robust Kids Club program. If you haven’t already checked it out, you should. We offer tons of in-branch items, such as Welcome Packets for new members, deposit incentive prizes and all sorts of marketing support materials. We also have several very good apps for mobile devices […]
April will be here before we know it, and with it comes CUNA’s Credit Union Youth Month. I’ve spent a lot of time this year asking our Saving Money Is Fun Kids Club youth account partners about their successes (or failures) with Credit Union Youth Months of past years. Marketing the Credit Union Youth […]
One of the best parts of my job is when I get to work with our credit union kids club partners on creative projects. I work closely with Service Credit Union on several of these. They put a lot of thought and marketing power into attracting new Saving Money Is Fun Kids Club members, which […]
If you went to college in the early 90s, then you’ll likely remember getting an offer from MBNA in the mail. MBNA merged with Bank of America over a decade ago, and its pioneering move to solicit cash-starved college students, however ethically questionable, was a stroke of business genius. I returned a torn sweater […]
There are three important things that I learned while teaching my kids money smarts. Money Smart Lesson #1: There Is Very Little That We Truly Need My kids chide me about my old car — a 2002 Honda CRV. Following soccer practice, my daughter asked why I don’t get a new car (like […]
