I can already feel the speed with which 2017 is spinning. That means I we need to start thinking about April’s National Credit Union Youth Month™. This year’s CUNA theme is cute — “Give a hoot about saving.” (Although they aren’t mammals, who doesn’t love owls?) We work with our terrific CU partners to fill their credit union marketing plans with youth-focused concepts, helping them celebrate the month with meaning. Here’s a quick hit list of recommended Youth Month marketing ideas for credit unions:
1) Host an In-Branch Kick-Off Party
It doesn’t have to cost a fool’s fortune to add a Youth Month kick-off party in early April. Decorate your branches with theme-related graphics and offer a fun and time-specific call-to-action, like a two hour stretch where kids can take selfies with your mascot. Get your staff involved, give out some tasty treats and talk to kids and families about the credit union movement. Credit unions are different, so talk about that! Make it fun and you’ll get kids thinking about Youth Month right off the bat. Be sure to give them a reason to come back and make a deposit.
2) Offer a Special Youth Month Deposit Incentive Reward
Kids like special prizes, and Youth Month is the perfect time to reward your young members for making a deposit. Prizes are a tangible way to remind them why it’s important and fun to “give a hoot about saving.” You can go with items that support the owl theme, use your own CU-branded youth marketing items or shop the Money Mammals selection of affordable prizes. Regardless, we recommend using unique giveaways that promote financial literacy. Focused, on-message freebies are more impactful than random “stuff” like key chains.
3) Use a Parent Brochure
Do you want to grow your youth member base this April while you support your existing Kids Club kiddos? Then don’t forget to talk to parents! We have a dedicated brochure to help reach parents with money-smart messages about how a Kids Club savings account can help provide a starting point for more conversation about sharing, saving and spending smart. Parents are gate keepers. Financial literacy is unlikely to happen without them. Don’t forget to reach out to parents this April.
4) Sponsor an Off-Site Community Event
Look at your community’s annual calendar (like, this week!), find out what’s going on in April and tap into a relevant weekend event. Become a sponsor. Set up shop. Bring your mascot. Do the Youth Month mascot selfies again — this time for your members and non-members alike. Discuss why it’s important to get kids talking about sharing, saving and spending smart at a young age. Bring branch staffers who can talk to families about the program and your credit union.
Good luck with your credit union marketing ideas for Youth Month this year. This can be a really fun change of pace for you, your members and your branch staff. Enjoy it! If you need help from the Money Mammals team to make your idea a reality, just let us know. We are here to help.
Are you already planning on doing something super cool at your credit union? Feel free to brag away below! We’d love to hear what you’re up to.
*Credit Union Youth Month™ is a registered trademark owned by the Credit Union National Association.