We like to plan ahead as much as possible, as I’ve mentioned in previous posts. We also like to be strategic with the company’s social media marketing approach. We don’t post a lot about random events and holidays that don’t have a connection to what we’re all about, which is teaching kids to be money-smart. If there’s no obvious tie to financial education for kids or sharing, saving and spending smart, we generally pass. National Coffee Day? We’ll let Starbucks have that one!
January 16 // MLK Day
MLK Day is now a national day of service in addition to a holiday when we remember the life and legacy of Dr. Martin Luther King, Jr. You can read all about the many volunteer opportunities that will take place across the country on January 16, 2017 here: http://www.nationalservice.gov/mlkday. This day really brings the credit union philosophy of “people helping people” to life, in my opinion, and is a great holiday to add to your credit union marketing plan. After all, part of any solid financial education for kids program includes teaching the concept of sharing, or giving back to the community. We plan to pen posts that encourage our fans and friends to get involved in local volunteer efforts on MLK Day. It just makes sense, especially when you’re directing posts towards families and parents.
February 7 // Random Acts of Kindness Day
This date also goes along well with the credit union philosophy. We’ll remind our social media followers to do something positive and helpful for another person on Random Acts of Kindness Day, which happens to fall on a Friday this year. It feels good to do good deeds, and we encourage that behavior 365 days a year. There’s a whole week dedicated to this special day now, which is great. The nonprofit that’s spearheading Random Acts of Kindness Day has great free curriculum for kids on its site. Check it out, and post about it if you’re so inclined.
March 14 // Pi Day
We love this “holiday,” as it provides a natural moment to teach kids about the importance of Pi, or 3.14. We’ve posted about Pi Day many times in the past, and we’ll continue to do so this year. It’s another good date to consider adding to your credit union marketing plan and social media strategy. It’s not directly tied to financial education for kids, but the mathematical lesson is still relevant to and important for children to learn. Here’s our Pi Day Facebook post from 2016:
We created a fun icon for our handles for Pi Day, too.
I’ll definitely write about more relevant credit union youth marketing dates in 2017 in the coming months, so stay tuned for future posts.
Before I sign off, I’d love to hear from you about your credit union’s social media marketing strategy. How do you cut through the clutter and decide what topics to post about at your credit union? How do you promote financial education for kids via your social strategy? What internal issues do you face when posting to your institution’s handles? Please post your comments below. I can’t wait to read your responses!