AT A GLANCE
Snigglezoo Entertainment™ produces engaging children’s entertainment.
Snigglezoo Entertainment’s™ The Money Mammals® teach children 2 and up about the value of money. We teach kids to “Share & Save & Spend Smart Too!”
The Money Mammals are the set of characters designed specifically to teach kids about the value of money. Our goal is to make The Money Mammals the source parents turn to in order to start their children’s lifelong process of learning the value of money.
All Money Mammals products and services will help to foster its message about the value of money. 
WHAT WE BELIEVE
That it is imperative that we teach our children about the value of money – to share and save and spend smart, too – as early as possible.
That young children can be engaged with entertainment to learn the “value of money” message.
We want to help raise a generation of kids with money smarts, not a generation of kids whose sole concern is money. The Money Mammals is only the first step in beginning a lifelong dialogue between parent and child about the value of money.
WHY THE MONEY MAMMALS?
Because you can help your kids BEFORE you need to go on THE DEBT DIET.
ALAN GREENSPAN says teaching kids money younger is better…
“Children and teenagers should begin learning basic financial skills as early as possible. Indeed, improving basic financial education in elementary and secondary schools can help prevent students from making poor decisions later, when they are young adults, that can take years to overcome.”
--Alan Greenspan, Former Chairman of the Federal Reserve
Kids are voracious consumers; they need protection against the forces of consumerism…
“Children ages 4 to 12 shell out an estimated $35.6 billion of their own cash annually, more than four times what they did a decade ago. They may not have huge allowances, but what they do have is highly disposable.”
--Parents Magazine
Marketing is pervasive…
"There's almost no place where something isn't being sold to our children,"
--Diane Wood, executive director of the Center for a New American Dream, an advocacy group whose goal is to help Americans resist excessive consumerism.
“A growing number of companies are even marketing directly through schools.”
--Parents Magazine
Parents are concerned…
“…A poll conducted by the [Center for the New American Dream] showed that almost 80 percent of respondents think marketing pressures kids to buy products that are unhealthy or too costly; seven out of ten say such advertising is bad for their kids' values; and almost two thirds of parents say that their children define their self-worth in terms of possessions and that the problem has worsened over time.”
--Parents Magazine
But Parents don’t know what to do…
A recent online survey by Northwestern Mutual reveals many contradictions in how parents teach their kids about money. The nationwide survey shows that:
- Most parents believe that children should start learning the ABC's of money management before they start kindergarten.
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However, almost half of parents feel they don't set a good example for their children when it comes to handling money.
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Parents also view kids as feeling "entitled" to have whatever it is they want whenever they want it.
The desire to save is becoming extinct…
Lack of financial education has helped drive consumerism, in turn dropping American saving levels to an disturbing level -- below 0%.
OWNERSHIP
Snigglezoo is a family-owned company based in Los Angeles, California. We can be reached via email at info@snigglezoo.com
KEY PEOPLE
John Lanza, CEO
John Lanza is the Chief Executive Officer of Snigglezoo. John has more than 14 years of management, marketing and sales experience in entertainment and media. John produced the Emmy® Award Winning hit children’s television show, “Life With Louie” for Fox Kids Network, helped sell the current animated television hit, “The Proud Family,” to the Disney Channel and produced the DVD Premiere Award nominated animated feature, “The Adventures of Tom Thumb and Thumbelina” for Miramax. John and his wife, Eileen, a real estate agent for Prudential California, are the proud parents of the precocious inspirations for The Money Mammals, Quinn & Kellyn Lanza.
Vicki Ariyasu, Story & Educational Advisor
Television executive, story consultant and educational advisor Vicki Ariyasu holds a master’s degree in education, with a specialization in technology in education from Harvard University. As an educational consultant for Walt Disney Television Animation in the creative development area, she guided development for preschool shows and interstitials. She worked with Disney Studios and the Disney Channel’s Playhouse, ensuring that the educational content is clear and goals are achieved. Prior to her educational television work, Ariyasu served as vice president of development for Klasky-Csupo (Rugrats and The Wild Thornberrys). Ariyasu has also recently consulted for the National Science Foundation. Currently, she is a governor for the Academy of Television Art and Sciences Children’s Programming Peer Group and also serves co-chair of the Fred Rogers Memorial Scholarship Committee and Kennedy Center Honors Children’s Programming Committee. Vicki the mother of two children, Kaela and Kai.
Sarah Harden, Financial Consultant
Sarah Harden brings a background in finance, operations and entrepreneurship to her work with kids and money. She began her involvement working with young women when she joined the board of the YWCA in her native Melbourne, Australia. After four years with the Boston Consulting Group and a two-year stint as VP, Business Development for start-up Linkscape Software, Sarah joined Independent Means, a leader in the financial education of young women. She has extensive experience in software, internet and media operations, working in finance, business development and operating roles. She is currently Vice-President, Strategic Development for Ascent Media Group in Los Angeles and continues to work on projects geared towards making kids and teens “financially fit”. She holds an MBA from Harvard Business School where she graduated as a Baker Scholar and is a mother of two young children.
MEDIA CONTACT
Emily Smith
Snigglezoo Entertainment
419 N. Larchmont Blvd., #5
Los Angeles, CA 90004
emily@snigglezoo.com
323-962-6828 x802
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